NEC Asia Pacific Establishes Competency Centre for Display Solutions

SINGAPORE, July 4, 2011 – NEC Asia Pacific (“NEC APAC”), a wholly owned subsidiary of NEC Corporation (“NEC”, HQ: Japan), has established the Asia Pacific Display Solutions Competency Centre (APAC DSCC) which starts operations officially in Singapore on 1 July.

Since 1980s, NEC has been developing and providing cutting-edge and innovative display products and solutions such as LCD monitors, projectors and digital signages, which are now a common sight and essential digital tools used in corporations, governments, and schools around the world. To meet the changing demands of society, NEC continues to evolve to provide world-class innovations required to meet the growing technological needs fuelled by the growing convergence of IT and communications. It is for this reason that NEC established the APAC DSCC within NEC APAC in Singapore, to collectively drive the growth of the display solutions market in this region.

Through a common regional strategy, the APAC DSCC aims to consolidate the display solutions businesses, thereby establishing a more consistent, efficient and effective regional operations. Spearheaded by Vincent Koh, who is also currently the Vice President of the Multi Media Platforms Business Unit in NEC APAC, he will be assisted by Masashi Takaya, Director of the Business Planning, who is also a veteran in the display solutions industry. The DSCC will focus on expanding its display solutions business, as well as strengthening its relationships with the display solutions business community in the region.

Starting with Indonesia and India, the APAC DSCC will have its product experts share technical, customer service support and marketing expertise with the display solutions business communities in these countries, to drive greater momentum in sales. Technology workshops and product training programmes are also special endeavors to educate partners on NEC’s product features, product segmentation and positioning.

Vincent Koh, Head of APAC DSCC at NEC Asia Pacific shared, “NEC’s display solutions and products are known for its quality and reliability, testified by the numerous awards and accolades our products had garnered over the years. With this DSCC, we hope to achieve greater synergy with our other NEC companies in this region, as well as with our channel partners and distributors who are an extension of NEC in the display solutions community, to jointly present the best and eco-friendly technologies, ideas, products and solutions to our end-user customers.”

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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com .

About NEC Asia Pacific Pte Ltd (NEC APAC)
Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as provides outsourcing and managed services.

To leverage on its technological expertise in the field of public safety, NEC APAC has established a regional competency centre (public safety) to expand its capabilities and expertise to support businesses in the Asia Pacific region.

In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC also embarks on corporate social responsibilities (CSR) initiatives to support and “make a difference” to the Nature (environment), Education and Community. For more information, please visit www.nec.com.sg

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2011 NEC Corporation.

PRESS CONTACTS:
Masako Hirano
NEC Asia Pacific Pte Ltd
+65 6379 2570
m-hirano@nec.com.sg

Eliza Lim
NEC Asia Pacific Pte Ltd
+65 6379 2571
eliza_lim@nec.com.sg